Creative Avoidance

Posted: 21 April 2015 | Journal Home

Notes from: Greg Faxon's Creative Avoidance

[Seems to me you can replace "your business" with anything like "your job", "your project", "your brand", etc.]

Doing work that matters is scary and our minds are good at coming up with explanations about why we shouldn't get started quite yet.

The tweaker chronically forgets that, in business, done is better than perfect. They never ship their work because they are too worried about where to place the shipping label.

Don't get sucked into someone else's list of priorities.

The lack of a solid, balanced foundation will eventually destroy your business and your life.

By the way, I'm not advocating a blind leap. Being overly stressed can killcreativity early on in a business venture. I'm simply suggesting a leap before you are 100% ready (because you'll never be).

And that's the brilliance of Creative Avoidance. It leaves no time for reflection.

The shorter you can make the cycle between idea and action, the faster you will be able to start and grow your business.

If Creative Avoidance works its magic by making you do more, true productivity almost always means doing less. Counterintuitive, I know. Think about it as a mindset shift from doing more to doing more of what matters (and cutting out everything else).

At any given moment, there are probably only one or two things that are truly important to the success of your business. The rest is fluff. And it's motivated by fear.

Having an accountability buddy or mastermind group can help you follow through on self-imposed challenges. I'm a big advocate of publicly announcing your commitments and including a deadline. The possibility of social shame is a powerful motivator.

When we blindly transition between tasks (or worse, multitask), our effectiveness suffers. It's well-established that building in periods of rest and recovery helps us become more productive.

Try viewing your workday as as a series of sprints, instead of as a marathon.

...a series of habits and routines that, if they were all you did over the course of a day, would make that day a success.

Willpower is scarce, and it only diminishes throughout the day. When we create rituals in our day, we save ourselves the energy that having to consciously make a choice would have expended. In other words, we put the most important things on autopilot.